Just a couple of years ago, grey imports were a familiar working model for many sellers. Goods arrived from China fairly quickly, and documents were not discussed much. But the market is changing. Marketplace oversight is increasing, and customs authorities are checking imports more closely.
When the Usual Import Model Starts to Fail
Liliya sells hair accessories on Wildberries. Her main product is hair ties.
Like many sellers, she initially used cargo delivery. The arrangement was familiar: place an order with the supplier, consolidate the cargo, and deliver it to Russia. Over time, warning signs began to appear: timelines became less predictable, and the risk of delays no longer seemed remote.
At some point, Liliya realised that to keep growing sales and feel confident, she needed to move her supplies to a fully compliant model.
The Solution: Switching to Fully Compliant Imports
Liliya decided to start with a test shipment and go through the entire official-import process.
The team faced the task of purchasing goods from the Chinese supplier, getting exactly the required items and colours, preparing the cargo, and arranging delivery to Russia.
The purchase budget was 717,000 rubles.
The Most Critical Stage: Purchasing the Goods
When working with Chinese factories, it is important not only to pay for the goods but also to ensure that exactly what was ordered is shipped. This is especially important for categories with many variations, such as hair accessories.
Delivery from China to Russia: Route
Route: China → Saint Petersburg → Naberezhnye Chelny
Total weight: 255 kilograms
Delivery time: 41 days to Saint Petersburg
This is a standard timeframe for fully compliant imports.
What About the Shipment Economics?
For this shipment, the unit cost of one hair tie was 54 rubles. This unit cost made it possible to calculate margins accurately, set a competitive price, and plan advertising expenditure.
But another result matters as well. Instead of constant worries about cargo shipments, a clear working system emerged.
Why More and More Sellers Are Switching to Fully Compliant Imports
As a business grows, stability and transparency come to the forefront. Fully compliant imports provide exactly that:
- clear delivery timelines
- official documents for the marketplace
- a clear understanding of unit cost
- protection from blocks and fines
BoxCargo—Turnkey Transition to Fully Compliant Imports
Company BoxCargo supports Wildberries and Ozon sellers at every stage of the transition to official imports: from purchasing goods in China to delivery to the marketplace warehouse.
- Phone: 8 800 222-47-56
- Email: sales@boxcargo.ru
- Office: Victory Park Business Center, 2Zh Minskaya St., Moscow
- Website: boxcargo.ru
Free consultation—we will calculate the cost of your fully compliant shipment.